Learn to Plan a Photography Website

Choose a platform, map your key pages, and prepare your work for launch.

A ceramic maker arranges handmade cups at a workshop table

Decide what a visitor needs first

A prospective client needs to see relevant work, understand what you offer, and know how to inquire. Give each task a clear destination.

Choose a platform with your workflow in mind

List who will update the galleries, publish new work, and answer inquiries. Then try a sample update on each platform before you build.

Write a one-page launch plan

List the pages you need, the images and copy each requires, and who will maintain them. Give each page a clear task such as viewing a wedding sequence or getting a quote. Build those tasks first and add secondary pages after the main path works.

Plan the next update before launch

Choose a project you expect to publish later. List the fields and images it will need, then ask the person who maintains the site to add it in a draft. Use what they find to improve the gallery structure and your handoff notes.

Test a complete path

Ask someone to find a project on their phone, read a service description, and follow the inquiry route. Use their experience to revise your navigation and copy.