Heart & Soul
The design principles behind Refinery Original’s photography website concepts.
Make room for the work
A portfolio should show the work early. A strong opener, a deliberate sequence, and a few informative captions can give visitors enough context to look closely.
Use the same care for the practical pages
Make the inquiry path easy to find, explain what a client can expect, and give clear names to the pages they need.
Leave room to grow
A good structure should make it easy to replace old images, add a service, or expand a gallery without rebuilding every page.
Show how decisions shape the work
For an editorial commission, give readers the brief and explain one lighting or framing decision. For a wedding, a short sequence can show how the day unfolded. Use the context a visitor needs to understand what they are looking at.