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Squarespace Newsletter Signup

Plan a Squarespace newsletter signup for your photography website. Set a clear expectation before someone shares an email address.

A camera and photographic proof prints on a studio desk

Try the sample form

Use a sample address. This preview sends nothing. For a portrait session, consider whether visitors need a date, a location, or an overview before they respond.

Build the page

Say what subscribers will receive and how often you plan to send it. Use a visible email label and include a link to your applicable privacy information.

Plan the first two emails

Use the signup copy to name the topic and set a frequency you can maintain. Draft a welcome note that delivers the promised item and an issue that shows what subscribers will receive next.

Make the first email fulfill the promise

If the form offers a shot list, put the shot list near the top of the welcome email. If it promises occasional studio notes, show the reader the kinds of projects you cover. Check that the signup, confirmation, and welcome email all set the same expectation.

Check it before launch

Send a test signup and verify confirmation, list membership, and the unsubscribe experience before launch. Check that the confirmation and welcome message match the signup wording. Use a test address to confirm subscription and unsubscribe behavior before inviting readers.

Working in Squarespace

Preview your page at a wide and a narrow width after adding realistic content. Test how longer text and mixed image sizes behave in your chosen layout, then repeat the task on the published site.

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