Espressino FAQ Page for Squarespace
Espressino on Squarespace: faq page for personal branding photography. See a sample and a launch check.
Sample questions
What should I tell you when I inquire?
Describe what you are planning, where it will take place, and how you intend to use the images. For a founder’s brand session, include any timing that could affect the shoot.
When should we discuss delivery?
Discuss your target delivery date before confirming the booking. If a few images are needed early, call those out in the brief.
What should I prepare?
Gather a few references and note what you like about them. Share any location restrictions or required credits.
Apply it to a sample brief
Write one question for each planning topic that could delay booking: launch date, image usage, and vertical crops. Answer with the point at which the client needs to make each decision.
Build the page
Use the wording clients actually use. Group questions by booking, preparation, and delivery, and keep the first sentence of each answer direct.
Turn inquiries into useful answers
Collect recurring questions from your own inquiry notes. For each answer, put the booking decision first, then give the condition or next step. Keep questions about delivery close to questions about file formats or turnaround.
Write answers that lead to a decision
A question about turnaround should explain when the timeline starts and what happens if a few images are needed sooner. If the answer depends on the service, name the condition up front and link to the relevant service details.
Check it before launch
Read the questions out of order to make sure each answer stands on its own. Check keyboard access if answers expand. A reader can answer a specific question without opening several panels. Remove entries that only repeat your service-page headline.
Working in Squarespace
Preview your page at a wide and a narrow width after adding realistic content. Test how longer text and mixed image sizes behave in your chosen layout, then repeat the task on the published site.