Marocchino Digital Pricing Guide for Showit
Marocchino on Showit: digital pricing guide for editorial and product photography. See a sample and a launch check.
What a quote can include
For a skincare campaign, set out preparation, time on site, retouching, delivery, and usage as separate line items.
Read the copywriting guideApply it to a sample brief
For the skincare launch with reflective packaging, show the scope in separate lines for approved artwork, shot count, and retouching rounds. Use the same units in both the initial estimate and any revised quote.
Build the page
List what is included, which decisions affect the estimate, and what the client needs to provide. For variable work, explain how a quote is assembled.
Build a sample estimate
Separate preparation, coverage, editing, delivery, and usage. State the assumptions behind each line and identify what would change the quote. Keep optional upgrades separate so the client can compare scopes.
Explain why two quotes differ
Compare two versions of a shoot with the same coverage and different delivery or usage needs. Keep the shared items in both versions and show the changed item on its own line. The reader should be able to explain the price difference from the scope.
Check it before launch
Use a sample inquiry to check that travel, usage, delivery time, and optional services are handled consistently. Ask someone to explain what is included, what can change, and what they need to confirm. Revise any line they interpret differently from you.
Working in Showit
Compare the desktop and mobile views before publishing. Check whether the reading order, line breaks, and call to action still make sense when the layout is rearranged for a narrow screen.